Velo Sidekick/Product Design

Velo is a swimming product brand that’s mission is to improve the swimming experience of anyone who uses their products. The logo and packaging design is meant to reflect that mission, but also to reflect the dynamic feeling of swimming. Splashes of water are used throughout to bring motion to design, as well as reflect swimming. While the tagline “Evolve the way you Swim” serves as a bold statement to reflect the mission and get people to approach the sidekick.